That webinar you wanted to check out just got pushed off your calendar. That new book you bought has taken a backseat to pressing emails for the third night in a row. And that idea you’ve been trying to find time to research for the past few weeks is now on life support somewhere in your subconscious.
As marketers, we have to find the time to hone our skills, develop our ideas and keep up the fluid, tech-fueled landscape we call our careers. But with all the other roles we have to play, being a student is often the first thing to be sacrificed.
That’s why when you get an opportunity, you really have to make it count.