North of Boston CVB
Wednesday, September 25
12:00pm – 2:00pm
Boston Marriott Peabody
8A Centennial Drive, Peabody
Featuring Kathleen Hanefeld, Sojern Sales Director,Tourism
Kathleen Hanefeld, Sojern Sales Director for Northeast
Kathleen is a well-versed hospitality professional with 30 years of experience in sales, operations and revenue management. She spent 13 years in the hotel industry, 8 years at the International Golf Club in Bolton, 7 years with TripAdvisor and joined Sojern over 2 years ago as Sales Director for the Northeast U.S. In her current role, she builds consultative, strategic digital media campaigns that drive economic impact for various travel verticals (i.e. hotel, tourism, attractions, air, car, etc.) and non-endemic travel businesses with a proven return on ad spend and maximizing ROI.
Since launching in 2007, Sojern has experienced explosive global growth with now nearly 600 employees spread across 13 worldwide locations. The company has made Deloitte’s Fastest 500 Tech firms for 6 years in a row; made its first acquisition in 2017 of Adphorus, a Facebook and Instagram Marketing Partner specializing in travel; and recently took in $120 Million of funding from growth equity firm TCV. Sojern’s rapid growth and global scale help businesses understand the booking behavior of travelers and how to reach them with tailored marketing messages during the path-to-purchase. They help brands create integrated marketing campaigns across multiple channels enabling them to target and engage with travelers wherever they are in their journey, from dream to destination.