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Salem’s So Sweet Chocolate and Ice Festival

February 1 - February 14

Salem’s So Sweet Chocolate and Ice Festival – Feb. 1 through Feb. 14, 2021

Due to COVID-19, our Salem’s So Sweet event will likely look very different in 2021. Please read the information below carefully, and be aware that details may change as needed.

Salem Main Streets, the Salem Chamber of CommerceDestination Salem, and local retailers, restaurants, and businesses invite you to participate in the 19th annual Salem’s So Sweet Chocolate & Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! This year we remain committed to supporting our local businesses in whatever fashion we can, and encouraging safe ways for our residents to remain connected to our downtown. Here are the important things to know :
– We have expanded the timeline of the festival to run TWO FULL WEEKS (FEBRUARY 1 – 14), including two weekends. The first weekend of Feb. 6 & 7 will reflect our usual SWEET programming (ice sculptures and illumination), while the second weekend of Feb. 13 & 14 will HEAT things up with warming stations and an emphasis on spicy as well as sweet.
– There will be NO CHOCOLATE & WINE EVENT this year. Instead we will be heavily promoting takeout options from participating restaurants over the course of the two weeks.
– In place of the Golden Ticket and brochure, we are opting for a PUNCHED POSTCARD AND CONTEST similar to the Stay Local Salem campaign we have implemented for the holidays. Much like the Stay Local campaign, customers will get their postcard punched by participating Salem businesses to be eligible for rewards. Takeout, curbside pickup, online
ordering, etc. will be highly encouraged.
 We thank you in advance for understanding how flexible things must be this year, and for joining us in celebrating our downtown in the safest ways possible. More details to come over the course of the next month, stay tuned!

Salem’s So Sweet is organized by Salem Main Streets and the Salem Chamber of Commerce, and supported by Destination Salem, Retonica, Scarlet Letter Press, St. Jean’s Credit Union, Rockafellas, and community media partner Creative Collective.

Follow Salem’s So Sweet on Facebook for the latest updates!

For more information, contact Kylie Sullivan at kylie@salemmainstreets.org or 978.744.0004.


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February 1
February 14