Die With Your Boots On

9 Church Street, Salem, MA 01970



Weird Fashion for Weird People! Salem’s dealer of Foxblood, Strange Cvlt, The Pretty Cult, Demonia, & more!

Die With Your Boots On was established in 2018 to keep Salem’s dark subcultures in clothing as black as their hearts. Die With Your Boots On is a small family-owned business. Nick and Amber, the owners, along with a handful of dedicated weirdos, do everything from photography, social media, and graphic design, to running our Salem shop, to answering customer service emails, to modeling the clothes, to packing up and shipping your order.

We are committed to helping you be your true self expressed through your clothing. No gatekeeping. All bodies are beautiful. We are in the process of overhauling how we source models, because we want you to see yourself represented in our photography and marketing.

Partnering with emerging artists to create collaborative pieces featuring original art is an important part of what we do. Our Salem shop is filled with creations by local and not-so-local work by artists we love and admire through wholesale purchasing and consignment partnerships. It is our hope that in collaborating with other artisans and small businesses, we can grow together.

Something that is also of great importance to us is charitable support. We believe in giving back to our community, as well as national and international causes. Here are a few organizations we donate to throughout the year: HAWC Northshore (Healing Abuse, Working for Change)NAGLY (Northshore Alliance of GLBTQ+ Youth)ACLUNAACPBlack Lives MatterColor of Change, and more. Frequently, we host offers or items that are in our shop to help drive donations to some of these organizations such as lapel pins, books, shoes, or other specialized products. We also love hosting and sponsoring events to help raise money for local organizations. Die With Your Boots On owner Amber is the founder of the Daughters of Darkness Festival, with proceeds benefiting HAWC Northshore. Keep an eye on our social media for updates on special items, events, and promotions all about giving back.

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