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Mission Statement

“To take a leadership role in representing the needs of its members and the region overall through involvement with the Massachusetts Office of Travel and Tourism, the Regional Tourism Councils across the state, and those industries represented on the MA Governor’s Advisory Council on Travel and Tourism.

To strengthen the economic impact of tourism throughout the North of Boston region by marketing the entire regional as a travel destination. This will be achieved by the development and implementation of appropriate marketing programs targeting domestic and international visitors, group travel, meetings and convention.

To work as a partner with its members to aggressively promote the region’s natural, historic, and recreational resources, thereby increasing overnight business for the lodging industry of North of Boston.”

-Bylaws Article II, Section I

Proudly Serving the 34 Cities and Towns of:
Amesbury, Andover, Beverly, Boxford, Danvers, Essex, Georgetown, Gloucester, Groveland, Hamilton, Haverhill, Ipswich, Lawrence, Lynnfield, Lynn, Manchester-by-the-Sea, Marblehead, Merrimac, Methuen, Middleton, Nahant, Newbury, Newburyport, North Andover, Peabody, Rockport, Rowley, Salem, Salisbury, Saugus, Swampscott, Topsfield, Wenham, West Newbury