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Tourism Summit

15th Annual North of Boston Tourism Summit

Friday, January 28, 2022
Boston Marriott Peabody, 8a Centennial Drive, Peabody, MA
7:30am – 3:00pm

This educational networking event features industry experts who share their professional insights on marketing the North of Boston region and Massachusetts.




7:30 – 8:00am: Registration, Breakfast & Networking Foyer
8:00 – 9:30am: Breakfast Plenary Session
9:30am & 10:45am;



– Concurrent Breakout Sessions

These sessions will be conducted twice (9:15am and 10:30am) and conferees will be assigned to 10:30 – 10:45am – Coffee Break
11:45 – 12:00pm – Coffee Break
12:00pm – 1:00pm – Tourism Industry Sector Roundtables
1:00pm – 3:00pm – Lunch and Plenary Session
3:00pm – Closing Remarks

NOTE: Information is added weekly, so please check back for updates leading up to the event.

Conference Registration Pricing

Early Bird Special (before January 17, 2020)
NBCVB Member – $75
Non-Member – $85
Student – $60

Regular Pricing (After January 17, 2020)
NBCVB Member – $85
Non-Member – $95
Student – $60

Online ticketing for this event is no longer available. 
Please contact the office at 978-465-6555 for additional information.

View program details below.

Please CLICK HERE to access our 2020 photo gallery

Summit Schedule

7:30am – 8:00am

Registration, Breakfast & Networking


Welcome Remarks

Senator Joan Lovely
Representative Theodore C. Speliotis
Keiko Matsudo Orrall, Executive Director, Massachusetts Office of Travel & Tourism

8:00am – 9:00am

Breakfast Plenary Session: Tourism: The Bigger Picture
Tourism and hospitality is the fabric of our state. This session will illustrate the connection and value of the tourism and hospitality industry and other major industries/employers in the Commonwealth. Panelists will discuss their company’s use of goods and services, workforce development, and overall quality of life.

Shari R. M. Hewson, Project Coordinator, Cell Signaling Technology, Inc.
Patricia Carroll, Senior Vice President of Human Resources (HR), EBSCO Information Services
Deanne Healey, VP/Market Manager, Salem Five

Laura DeToma Swanson, Executive Director, Enterprise Center at Salem State University


9:15am – 10:15am & 10:30am - 11:30am

Concurrent Breakout Sessions (2)

Sustainable Tourism
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

Sustainable tourism is tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

Dan Ruben, Executive Director, Boston Green Tourism
Timothy D. Saccoia, Senior Marketing Manager, Massachusetts Port Authority
Jill Talladay, Director, CARE for the Cape and Islands

Jennifer Close, CVB Board Chair, Peabody Essex Museum

TDMD (Tourism Destination Marketing Districts)
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

Each year, the tourism industry continues to lobby our state legislators and the Administration for the reinvestment of the state lodging tax for tourism promotion. It is an up-hill battle that varies from year to year and does not provide a predictable source of funding and the ability to plan and execute regional marketing. This session will focus on a legislative initiative to allow Regional Tourism Councils to implement Tourism Destination Marketing Districts. This is an optional program that assesses a decided percentage (1-3%) assessment onto room nights in a decided service area. Our panelists will discuss the legislation, expected results and actual results of areas that have already implemented Tourism Destination Marketing Districts.

Mary Kay Wydra, President, Greater Springfield Convention & Visitors Bureau
Martha J. Sheridan, President and CEO, Greater Boston Convention & Visitors Bureau
Evan Smith, President & CEO, Discover Newport
Tiffany Gallagher, Eastern US Branch Manager, Civitas

Tami O’Brien, CVB Vice Chair, Encompass Premiums & Apparel


11:45am – 12:30pm

Tourism Industry Sector Roundtables

Join your CVB and tourism colleagues for an engaging dialogue on the state of your industry segment. Attendees may choose to attend the following Roundtables: Lodging; Destination Attractions, Restaurants, Retail and Event Venues; Tours and Tour Services; Arts, Culture & Education; and Destination Marketing Organizations and Chambers of Commerce. If you have multiple attendees from your company, feel free to attend multiple sessions of interest. Facilitated by industry sector veterans, these interactive sessions will focus on current tourism challenges, trends, and opportunities.

12:30pm – 2:00pm

Lunch and Plenary Session

1:10pm: Tourism Industry Sector Roundtable Reports

1:30pm: Luncheon Keynote:  Ted Reinstein, Journalist | Author | Speaker

Ted Reinstein has been a reporter for “Chronicle,” WCVB-TV/Boston’s award-winning—and America’s longest-running, locally-produced—nightly news magazine since 1997. In addition, he is a regular contributor for the station’s political roundtable show and sits on WCVB’s Editorial Board.


Closing Remarks

State Sponsor

Lead Sponsors

Regional Tourism Councils Sponsors

Breakout Session Sponsors

Table Top Sponsors

Design Sponsor

Photography Sponsor

Printing Sponsor