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Tourism Summit

Thank you to our sponsors, speakers, panelists, state legislators, regional and state-wide partners, and all attendees for making the 13th Annual North of Boston Tourism Summit a great success!

PLEASE CLICK HERE TO ACCESS OUR 2019 PHOTO GALLERY.

Post-event Resources:

PRESS:
Business summit: You don’t need a Super Bowl to draw sports tourists
EDITORIAL: Increasing the draw of ‘sports tourism’

Presentations:
Sports Tourism Panel
Marketing 201
Workforce Development

13th Annual North of Boston Tourism Summit

Friday, February 1, 2019
Boston Marriott Peabody
8a Centennial Drive, Peabody
7:30am -3:00pm

This educational networking event features industry experts who share their professional insights on marketing the North of Boston region and Massachusetts.

7:30am:          Registration, Breakfast & Networking

8:00am:          Breakfast Plenary Session, featuring Sports Tourism Panelists throughout New England

9:00am:          Visit Table Sponsors & Networking

9:15am:          Concurrent Breakout Sessions (2) Workforce Development & Marketing 201

1015am:          Visit Table Sponsors & Networking

10:30am:        Concurrent Breakout Sessions (2) Workforce Development & Marketing 201

11:30am:        Visit Table Sponsors & Networking

11:45am:        Tourism Industry Sector Roundtables

12:30pm:        Lunch and Plenary Session: Luncheon Keynote: DAVE McGILLIVRAY, Athlete | Entrepreneur | Motivational Speaker | Philanthropist | Accomplisher

2:00pm:          Dirty, Sexy History North of Boston by Historic New England

NOTE: Information is added weekly, so please check back for updates leading up to the event.

Conference Registration Pricing

Early Bird Special (before January 18, 2019)
NBCVB Member – $75
Non-Member – $85
Student – $60

Regular Pricing (After January 18, 2019)
NBCVB Member – $85
Non-Member – $95
Student – $60

Online Ticketing is no longer available for this event.
Please contact the office at 978-465-6555 for additional information.

View program details below.

 

Summit Schedule

7:30am – 8:00am

Registration, Breakfast & Networking

8:00am – 9:00am

Breakfast Plenary Session: Sports Tourism Panelists throughout New England

Panelists:

Bob Murdock, President and Director of National Accounts
Connecticut Convention & Sports Bureau

John Gibbons, Executive Director
RI Sports Commission

Moderator:

Tom Fitzmaurice, Executive Director
Greater Merrimack Valley Convention & Visitors Bureau

9:15am – 10:15am & 10:30am - 11:30am

Concurrent Breakout Sessions (2)

Marketing 201
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

This panel will  provide attendees with information and options to take their marketing initiatives to the next level. Most small businesses and organizations have the basics in place: websites, social media presence, and sporadic print and digital advertising efforts.  This session will be geared to providing options to make the most of limited marketing dollars and take marketing efforts to the next level.

Panelists:

Mike Sperling, Founder and Director
Sperling Interactive

Mary Concannon, Vice President
All Heart PR

Phyllis M. Cahaly, CMD, Director of Partnership Marketing
Massachusetts Office of Travel & Tourism

Moderator:

Kate Fox, Executive Director
Destination Salem

Workforce Development
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

This panel will focus on the challenges facing the hospitality industry with respect to recruiting, training, and retaining workers.

Panelists:

Jill Santopietro Panall, SPHR, SHRM-SCP
21Oak HR Consulting– Keeping Your Small Business Growing Strong

Maureen Louise Pomeroy, Esq.
Pomeroy Law P.C.

Mary W. Sarris
MassHire North Shore Workforce Board

Tony D’Agostino, Research Manager
Massachusetts Office of Travel & Tourism

Moderator:

Joe Bevilacqua, President & CEO
Merrimack Valley Chamber of Commerce

11:45am – 12:30pm

Tourism Industry Sector Roundtables

Join your CVB and tourism colleagues for an engaging dialogue on the state of your industry segment – Lodging, Attractions, Tours and Tour Services, DMOs/Chambers and Restaurants & Retail. Facilitated by industry sector veterans, this interactive session will focus on current tourism challenges, trends, and opportunities.

12:30pm – 2:00pm

Lunch and Plenary Session

1:00pm: Tourism Industry Sector Roundtable Reports

1:15pm: Luncheon Keynote: DAVE McGILLIVRAY, Athlete | Entrepreneur | Motivational Speaker | Philanthropist | Accomplisher

2:00pm - 3:00pm

Dirty Sexy History

Presenter: Bethany Groff Dorau, North Shore Regional Manager, Historic New England

Session Description: We all know that North of Boston is an area rich in history, but aside from white houses and brown furniture, how do you connect the real lives of people in the past with your visitors in the present? See how one organization North of Boston used an empty house, court records, and warm beer to create an unforgettable experience for their guests, and enjoy a lively hour of bar fights, fornication trials, drinking binges and runaway brides, all from Essex County’s storied past.

Seminar Objectives:

  • Gain a basic understanding of the “hidden” history of Essex County
  • Learn how to impart historical information in an engaging, memorable fashion
  • Examine the role that the history of Essex County can play in encouraging cultural tourism
  • Learn how innovative partnerships with historical societies and sites are changing the way that visitors experience North of Boston

Q& A/ Cocktail Hour- CASH BAR

State Sponsor

Lead Sponsors

Breakfast Plenary Session: Sports Tourism Panel Sponsor

Regional Tourism Councils Sponsors

Breakout Session Sponsors

Table Top Sponsors

Design Sponsor

Photography Sponsor

Printing Sponsor