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Tourism Summit

14th Annual North of Boston Tourism Summit

Friday, January 31, 2020
DoubleTree by Hilton Boston North Shore • 50 Ferncroft Road, Danvers, MA

7:30am -3:00pm

This educational networking event features industry experts who share their professional insights on marketing the North of Boston region and Massachusetts.

7:30am:          Registration, Breakfast & Networking

8:00am:          Breakfast Plenary Session- Tourism: The Bigger Picture

9:00am:          Visit Table Sponsors & Networking

9:15am:          Concurrent Breakout Sessions (2) Sustainable Tourism & TDMD (Tourism Destination Marketing Districts)

1015am:          Visit Table Sponsors & Networking

10:30am:        Concurrent Breakout Sessions (2) Sustainable Tourism & TDMD (Tourism Destination Marketing Districts)

11:30am:        Visit Table Sponsors & Networking

11:45am:        Tourism Industry Sector Roundtables

12:45pm:        Lunch and Plenary Session: Luncheon Keynote: Ted Reinstein, Journalist | Author | Speaker

2:30pm:          Closing Remarks

NOTE: Information is added weekly, so please check back for updates leading up to the event.

Conference Registration Pricing

Early Bird Special (before January 17, 2020)
NBCVB Member – $75
Non-Member – $85
Student – $60

Regular Pricing (After January 17, 2020)
NBCVB Member – $85
Non-Member – $95
Student – $60

Please CLICK HERE for Sponsorship Opportunities.
Please CLICK HERE to purchase Tickets.
Please contact the office at 978-465-6555 for additional information.

View program details below.


Summit Schedule

7:30am – 8:00am

Registration, Breakfast & Networking

8:00am – 9:00am

Breakfast Plenary Session: Tourism: The Bigger Picture
Tourism and hospitality is the fabric of our state. With respect to workforce development and quality of life, tourism and hospitality benefits all industries and their employees in a variety of ways. Large and small employers throughout the Commonwealth rely on our industry to train and develop the workforce with cross-transferable skills (communication, flexibility, problem-solving/resourcefulness, cultural sensitivity, confidence) that are needed in all industries. These employers also use our goods and services in their programming and development. A robust and successful tourism sector encourages businesses to call Massachusetts home and fosters the recruitment and retention of a high-level workforce.

Panelists: TBD

Moderator: Laura DeToma Swanson, Executive Director, Enterprise Center at Salem State University


9:15am – 10:15am & 10:30am - 11:30am

Concurrent Breakout Sessions (2)

Sustainable Tourism
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

Sustainable tourism is tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

Dan Ruben, Executive Director, Boston Green Tourism
Timothy D. Saccoia, Senior Marketing Manager, Massachusetts Port Authority

Jennifer Close, CVB Board Chair, Peabody Essex Museum

TDMD (Tourism Destination Marketing Districts)
The session will be conducted twice (9:15am and 10:30am) and conferees will be assigned to attend the first or second session, and then switch into the other concurrent session.

Each year, the tourism industry continues to lobby our state legislators and the Administration for the reinvestment of the state lodging tax for tourism promotion. It is an up-hill battle that varies from year to year and does not provide a predictable source of funding and the ability to plan and execute regional marketing. This session will focus on a legislative initiative to allow Regional Tourism Councils to implement Tourism Destination Marketing Districts. This is an optional program that assesses a decided percentage (1-3%) assessment onto room nights in a decided service area. Our panelists will discuss the legislation, expected results and actual results of areas that have already implemented Tourism Destination Marketing Districts.

Mary Kay Wydra, President, Greater Springfield Convention & Visitors Bureau
Martha J. Sheridan, President and CEO, Greater Boston Convention & Visitors Bureau
Evan Smith, President & COE, Discover Newport

Tami O’Brien, CVB Vice Chair, Encompass Premiums & Apparel


11:45am – 12:30pm

Tourism Industry Sector Roundtables

Join your CVB and tourism colleagues for an engaging dialogue on the state of your industry segment – Lodging, Attractions, Tours and Tour Services, DMOs/Chambers and Restaurants & Retail. Facilitated by industry sector veterans, this interactive session will focus on current tourism challenges, trends, and opportunities.

12:30pm – 2:00pm

Lunch and Plenary Session

1:10pm: Tourism Industry Sector Roundtable Reports

1:30pm: Luncheon Keynote:  Ted Reinstein, Journalist | Author | Speaker

Ted Reinstein has been a reporter for “Chronicle,” WCVB-TV/Boston’s award-winning—and America’s longest-running, locally-produced—nightly news magazine since 1997. In addition, he is a regular contributor for the station’s political roundtable show and sits on WCVB’s Editorial Board.


Closing Remarks

State Sponsor

Lead Sponsors

Regional Tourism Councils Sponsors

Breakout Session Sponsors

Table Top Sponsors

Design Sponsor

Photography Sponsor

Printing Sponsor