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Tourism Summit

THANK YOU TO OUR SPONSORS, PRESENTERS, MODERATORS, MEMBERS, ELECTED OFFICIALS, AND REGIONAL AND STATE PARTNERS FOR MAKING THIS SOLD OUT EVENT A GREAT SUCCESS.

PLEASE CLICK HERE TO ACCESS OUR 2018 PHOTO GALLERY.

Friday, February 2, 2018
Boston Marriott Peabody
8a Centennial Drive, Peabody
7:30am -3:00pm

This educational networking event features industry experts who share their professional insights on marketing the North of Boston region and Massachusetts.

2018 Program:

7:30am – 8:00am                   Registration, Breakfast & Networking

8:00am – 9:00am                   Breakfast Plenary Session – Regional Tourism Councils Directors panel

9:00am – 9:15am                    Visit Table Sponsors & Networking

9:15am – 10:15am                   Concurrent Breakout Sessions (2)

10:15am – 10:30am               Visit Table Sponsors & Networking

10:30am – 11:30am               Statewide destination marketing initiatives

11:30am – 11:45am                Visit Table Sponsors & Networking

11:45am – 12:45pm                 Tourism Industry Sector Roundtables

12:45pm – 2:00pm                 Lunch and Plenary Session

2:00pm – 3:00pm                 How to Market History with History Alive performance and Q& A/ Cocktail Hour- CASH BAR

NOTE: Information is added weekly, so please check back for updates leading up to the event.

Conference Registration Pricing

Early Bird Special (before January 17, 2018)
NBCVB Member – $75
Non-Member – $85

After January 17, 2018
NBCVB Member – $85
Non-Member – $95
Student – $60

This event is SOLD OUT.
Our online ticketing is no longer available.
Please contact the office at 978-465-6555 to inquire about wait list ticket availability.

CLICK HERE to view our 2017 photo gallery, courtesy of Sperling Interactive.

Summit Schedule

7:30am – 8:00am

Registration, Breakfast & Networking

8:00am – 9:00am

Breakfast Plenary Session: Regional Tourism Council Directors Panel

The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year. Learn how these four RTC Directors serve their unique regions.

Panelists:

Christina Andreoli, President, Discover Central Massachusetts
Ann Marie Casey, Executive Director, North of Boston CVB
Lauri O. Klefos, Executive Vice President, 1BERKSHIRE
Wendy Northcross, CEO, Cape Cod Chamber of Commerce / CVB

Moderator:

Dave Olson, Editor, The Salem News/Gloucester Daily Times

9:00am – 9:15am

Visit Table Sponsors & Networking

9:15am – 10:15am

Concurrent Breakout Sessions (2)

Attract international travelers to your business. The North of Boston region generated more than $100 million in international travel expenditures in calendar year 2016. This is a very important and growing market.

Lodging session
Many international travelers do not book directly with lodging properties.  These travelers are looking for packages through receptives and tour operators.  Are you missing out on business, because you are not in their inventory?

Panelists:
Sue Norrington-Davies, Director of Business Development, TourMappers North America
Josh Dworsky, Sourcing – Rest of West US and Canada,  Hotelbeds
Moderator: Ashley Lucchese, Sales Executive, Boston Marriott Peabody

Attractions session
Many international travelers do not book directly with lodging properties.  These travelers are looking for packages through receptives and tour operators.  Are you missing out on business, because you are not in their inventory?

Panelists:
Tonia Truax, Regional Manager, Sales, TripAdvisor Attractions
Samantha DeGroff, VP Business Development,, FareHarbor
Moderator: Jennifer Close, Senior Marketing Specialist, Peabody Essex Museum

10:15am - 10:30am

Visit Table Sponsors & Networking

10:30am – 11:30am

Statewide Destination Marketing Initiatives Panel

From Research to Reality: Discover how Massachusetts drives prosperity in the Commonwealth through Leisure, Hospitality, Arts, Culture & Heritage.

Panelists:

Michele Pecoraro, Executive Director, Plymouth 400, Inc.
Sue Dahling Sullivan, Chief Strategic Officer, Boch Center – Art Week MA
Catherine J. Tumber, Research Manager, UMass Donahue Institute 

Moderator: CVB Chair Kate Fox, Executive Director, Destination Salem

11:30am – 11:45am

Visit Table Sponsors & Networking

11:45am – 12:45pm

Tourism Industry Sector Roundtables

Join your CVB and tourism colleagues for an engaging dialogue on the state of your industry segment – Lodging, Attractions, Tours and Tour Services, DMOs/Chambers and Restaurants & Retail. Facilitated by industry sector veterans, this interactive session will focus on current tourism challenges, trends, and opportunities.

12:45pm – 2:00pm

Lunch and Plenary Session

1:10pm – Tourism Industry Sector Roundtable Reports

Remarks by Francois-Laurent Nivaud, Executive Director, Massachusetts Office of Travel & Tourism

1:30pm – Massachusetts Office of Travel & Tourism: Why are familiarization tours (FAMS) important?

Presenter:

Maria Speridakos, Director of International Public Relations Massachusetts Office of Travel & Tourism

2:00pm - 3:00pm

“How to Market History” with History Alive performance and
Q& A/ Cocktail Hour- CASH BAR

History Alive, Inc. uses interactive formats with audiences to keep history fresh and relevant. Engaging with history deepens our sense of personal identity and agency. How can distant events guide human action in the present? As ambassadors of our region our job is to help history speak.

 

Lead Sponsors

Statewide Destination Marketing Initiatives Sponsor

Regional Tourism Councils Sponsors

Breakout Session Sponsors

Table Top Sponsors

Design Sponsor

Photography Sponsor

Printing Sponsor