About North of Boston

The North of Boston Convention and Visitors Bureau, Inc. (NBCVB) is a private, nonprofit, membership based organization responsible for promotion of Essex County as a travel destination. Established by legislation as one of the state’s 16 regional tourism councils, NBCVB is the official liaison between the North of Boston region and the Massachusetts Office of Travel and Tourism. The NBCVB has been in existence since 1955 and is located in Salisbury at the Maria Miles Visitor Center on I-95 South. The NBCVB is managed by a professional staff with the Executive Director responsible for the day-to-day operations of the agency. The overall mission of the NBCVB is to develop and implement effective marketing strategies to increase the number of overnight visitors to Massachusetts.

Mailing Address:
North of Boston Convention & Visitors Bureau
PO Box 5193
Salisbury, MA 01952

North of Boston Staff



  • Nancy Gardella, Executive Director – nancy@northofboston.org
  • Rebecca Shackford, Marketing & Group Sales Manager rebecca@northofboston.org
  • Holly Perry, Digital Content Managerholly@northofboston.org
  • Carol Soucy, Bookkeeper – carol@northofboston.org 
  • Julie Cook, Public Relations Consultantjulie@northofbostpon.org
  • Marion Cahoon, Information Specialist
  • Cindy Chard, Information Specialist
  • Les Childs, Information Specialist
  • Bruce Dean, Information Specialist
  • Mappy Gray, Information Specialist
  • Gerald Lynch, Information Specialist
  • Johanna Lynch, Information Specialist
  • Andrea True, Information Specialist
  • Mark Zoglio, Information Specialist

Executive Board

  • James O’Brien, Chair – Topsfield Fair 
  • John Orlando, Vice ChairThe Harborview Inn
  • Karen Nascembeni, TreasurerNorth Shore Music Theatre
  • Bethany Groff Dorau, Secretary – Historic New England
  • Tara B. Bassett, At Large – Boston Marriott Peabody
  • Donecca Thurston, At Large Lynn Museum/Lynn Arts
  • Jennifer Close, Immediate Past Chair – Peabody Essex Museum


  • Nate Allard – Greater Newburyport Chamber of Commerce & Industry
  • Joe Bevilacqua – Merrimack Valley Chamber of Commerce
  • Lynne Blangiardi – Hampton Inn & Homewood Suites by Hilton Boston-Peabody
  • Sarah Boucher – Briar Barn Inn, a Bramble Hospitality property
  • Jo Broderick – Montserrat College of Art
  • Stacia Cooper- Destination Salem
  • Tobin Dominick – Cape Ann’s Marina Resort and Mile Marker One Waterfront Restaurant
  • Mayor Kassandra Gove – City of Amesbury 
  • Jeanne Hennessey – Beauport Hospitality Group
  • Kate Martin – Greater Haverhill Chamber of Commerce
  • Carole McCauley- The Trustees, Crane Estate
  • Ann Ormond –Town of Andover
  • Gia Page – Davio’s Lynnfield
  • Robert Simonelli – The Landing Restaurant
  • Joshua Smith – Hampton Inn by Hilton, Salem Boston
  • Merry Ward – Salem Witch Museum
  • Nancy Gardella – North of Boston Convention & Visitors Bureau – Ex Officio