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About the North of Boston Convention & Visitors Bureau

The North of Boston Convention & Visitors Bureau (NBCVB) is a private, nonprofit destination marketing organization dedicated to promoting Essex County— the greater North of Boston region—as a premier year-round travel destination. Established in 1955, NBCVB is one of Massachusetts’ 16 Regional Tourism Councils and serves as the region’s official tourism partner with the Massachusetts Office of Travel and Tourism.

Led by a professional staff and governed by a volunteer Board of Directors, NBCVB develops and implements strategic marketing, sales, and partnership initiatives that inspire visitation, increase overnight stays, and strengthen the region’s economy through robust and varied year-round tourism. Representing more than 200 member businesses across Essex county, the NBCVB works collaboratively with municipalities, destination marketing organizations, Chambers of Commerce, cultural institutions, and tourism partners to elevate the region’s profile and create opportunities for member success.

Members are encouraged to become actively involved through committees and initiatives focused on marketing, sales, strategic planning, and industry development. To learn more about committee opportunities or member engagement, please contact Executive Director Nancy Gardella at [email protected].

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Opportunities & Events

Economic Impact: Tourism by the Numbers

Maximize Your Membership

MAKE YOUR LISTING STAND OUT

Our team stands ready to help you elevate your listing by incorporating strong key words, adding vibrant photography and populating your information into each of our categories – events, meetings, groups, and weddings.

ADVERTISING ON THE CVB’S DYNAMIC WEBSITE

A top-performing website across all search engines. We’re investing $40K to our SEO marketing to put your business in front of nearly 4M website visitors.

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GET IN FRONT OF 300,000 + TRAVELERS

Place your brand in front of the 300K+ people who will make their first stop in MA at Maria Miles Visitor Center in Salisbury.

COMMUNITY OF TOURISM PROFESSIONALS

As a member of the CVB you have front row seat to the data and public policy that impacts the third largest industry in Massachusetts.

DESTINATION IMERSION (FAMS)

Strategically curated, hosted experiences that showcasesour region’s highlights, giving travel trade and media partners first hand experience to better promote and reccomend North of Boston to their audiences

EMAIL BLASTS & GUEST BLOGS

Deliver your targeted tourism message to our member network with member to member and visitor database opportunities. Showcase your experience and get a direct link to your business on a guest blog.

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Why Our Members Love the CVB

The North of Boston CVB is attracting visitors on the behalf of local businesses. Without them, the visitors that support us could have chosen another region or state!

Rhonda Woodman, Woodman's of Essex

Being a member of the North of Boston CVB allows us to be part of something bigger than ourselves. By working together as a region, we create a natural sense of connection and community that gives visitors a compelling reason to explore here. The CVB strengthens those ties and amplifies the collective story of our area helping each business thrive while showcasing what makes the North of Boston so special.

Valerie Rosenberg, Cider Hill Farm

Thanks to North of Boston programs and events, we have connected successfully with a vibrant north of Boston business network, to local and regional media, and to the data and other analytics that are vital to succeeding in today’s competitive, complex, and social media driven business environment. Thank you North of Boston! We wouldn’t have been chosen as the Best of New England by Yankee Magazine without you!

Bill Golden, Real Pirates Salem